In an ongoing effort to refine our business and bring the best possible customer experience to market, we are announcing some important changes. Here is a press release that was issued today:
The MUSIC Group Announces Changes in Sales Model for US and Europe
The company cites growth and investment in R&D and manufacturing efforts as factors in new direction
July 15, 2010 – In the face of rapid company growth, the MUSIC Group has announced a restructuring of their European and US sales programs for the BEHRINGER and BUGERA brands toward a factory direct sales model that allows them to streamline distribution and logistics operations. The announcement comes in support of a markedly increased Company focus in areas such as Product Conceptualization, Development, Manufacturing and Customer Experience. The Group will back the initiative with a multi-million dollar investment aimed toward revolutionizing the Group’s wholly owned manufacturing facility in Zhongshan, in preparation to expand the MUSIC Group brands into new market segments.
“As The MUSIC Group continues to grow, it is critical that we refine our focus to the Group’s core competencies. Moving forward, we will invest heavily in areas such as R & D, Intellectual Property in manufacturing, and overall customer experience. Concurrently, we will liaise with partners who have mastered their areas of expertise in order to achieve maximum efficiency and a tremendous customer experience,” commented Chairman and CEO Uli Behringer on the new strategy.
The planned sales model changes will see the Company appoint key business partners to provide importation and fulfillment services to current and future MUSIC Group dealers in the US, rather than servicing them directly through the group’s North American office. A new “Container Program” will also be implemented, which allows dedicated customers to engage in a factory-direct relationship at a minimum purchase requirement, with benefits such paid freight costs offered by The MUSIC Group. The key partners appointed for the US include Fill On Demand for the West, Starin Distribution for the Midwest and Shoreview Distribution for the East. In Europe, the Group will operate on a factory-to-dealer direct program. All changes will apply solely to the BEHRINGER and BUGERA brands, as MIDAS and KLARK TEKNIK will maintain their current sales structure.
Uli Behringer continued, “The restructure of our sales model will help us to place certain logistic operations into the capable hands of our partners, and allow us to focus on expanding our brand into new business segments, place a significantly increased emphasis on proprietary technology, and as always, deliver our savings back to the consumer.”
For Sales, Dealer and Distribution Inquiries, please contact:
Phone: +49 2154 9206 4149
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