In our constant efforts to improve and redefine, not even the classic BEHRINGER logo goes unscrutinized! It was with mixed emotions that we said farewell to our old friend of 21 years, but it’s with open arms that we welcome his soft-cornered little brother. The story of the conception of the original BEHRINGER logo with the explanation of the ear and the namesake is very charming, and can be read it its entirety here: http://www.behringer.com/EN/Our-Story/ .
We will be issuing a proper corporate announcement of our makeover, but the darn thing was just too cool to keep a secret so we’re going live now! This is the tip of the iceberg; we’re developing a major design-language overhaul that will affect everything from product to packaging; maybe even something a little beyond. You won’t have to look hard to notice. Stay tuned for the most significant global brand campaign to date!