This month BEHRINGER is honored to have been featured in Bizbash Magazine’s Beyond the Logo article, which listed 10 “smart” examples of creative sponsorship/event branding ideas. The article appeared in the magazine’s March/April issue, and the spotlight was based on BEHRINGER and BUGERA’s presence at the 2010 Lollapalooza music festival, where our brands set up a station to interview Lollapalooza performing artists and other celebrity attendees using the BEHRINGER PODCASTUDIO and demo BUGERA amps. The content collected was later released via podcast on the BEHRINGER site and promoted through the BEHRINGER and BUGERA social media properties. Some of the other brands featured in the article included Elle Magazine, Lexus, Esquire Magazine and WIRED Magazine. The event took place August 6-8, 2010 at the Hard Rock Hotel in Downtown Chicago and was a part of BMF Media’s popular Music Lounge at Lollapalooza.
See the article in it’s entirety here!