This year, the MUSIC Group will kick off their return to Frankfurt’s Musikmesse with an official press conference to announce the company’s most significant product line-up to date. The new products announced will span multiple interest categories, including advanced BUGERA guitar amplifiers, an innovative new Infinium tube amplifier technology, professional recording products, live performance applications, BEHRINGER’s breakthrough X32 digital mixer that stirred up significant buzz at the 2011 NAMM Show, and much more.
Company representatives, including CEO and Chairman Uli Behringer, will be present to relay and discuss information about the company’s new initiatives and strategies, which include a big push in the consumer “mass-market”, increased focus on research & development and branding, and even a 3.8 million square foot research and manufacturing facility.
“2010 was one of our most successful years since the inception of the company, and with our new strategies and products, 2011 is shaping up to be our most promising year yet,” commented Uli Behringer. He continued, “We have a fantastic team in place, and are equipped with all the resources necessary to grow the company to an entirely new level. It’s a very exciting time.”
The conference will take place at the company’s stand on Wednesday, April 6 from 5:30pm to 6:00pm, located in Hall 6.1 Booth C30. The event will provide attendees with an overview of all the latest products for the BEHRINGER and BUGERA brands, and light refreshments will also be available.