BEHRINGER’s New Install Line is Launched with Listening Parties in China, Belgium and Anaheim
November 30, 2011- Renowned audio manufacturer MUSIC Group announces the official launch of the BEHRINGER brand’s new EUROCOM line of installed sound products with a series of listening events across the globe. The invite-only events offer customers and press a special sneak peek at a demonstration of the company’s new feature-rich and design-forward products designed for commercial use.
Already underway, the events kicked off in China on November 28 at MUSIC Group’s wholly owned manufacturing facility, Eurotec, in Zhongshan. Distributors and dealers across Asia experienced the first-ever listening demo of the EUROCOM products and received a VIP tour of the private factory. The next event in the series is set to take place at the headquarters of MUSIC Group’s FACE distributor in Boom, Belgium on December 9th. To launch the highly anticipated line in the United States, the company will present the 3rd event in the series just prior to the 2012 NAMM Show. This US EUROCOM launch event will occur on January 17 at the DoubleTree Suites in Anaheim, California.
“We are very excited to offer our customers this exclusive opportunity to see and hear our hard work as we make our official entry into the installed sound business.”, stated Costa Lakoumentas, Senior VP of Marketing for the MUSIC Group. He continued, “It was important to us that we offer a true value proposition in this competitive market space while offering the ultimate combination of quality features and style-conscious design. We are confident that we have achieved this goal with the EUROCOM products, and we look forward to experiencing our customers’ reactions as we unveil these exciting demonstrations.”
The EUROCOM line was developed to provide sound designers and contractors with a high-quality single source for all their installed sound needs with a wide variety of options, sophisticated aesthetics, and in true BEHRINGER style, unbeatable value. The 59 initial products include: MA6000 Series mixers, mixer-amplifiers, and the 2 x 240-Watt MA6240 amplifier; the MA4000M mixer and MA4008 mixer-amplifier; SN2108 and SN2408 mixer-amplifiers; AX Series DSP-equipped, dual-channel amplifiers (with output ratings up to 1500 Watts per channel). Also included are the CL Series 2- and 3-way loudspeakers (in both black and white); CL Series subwoofers; SL Series on-wall loudspeakers and subwoofers; ST Series in-ceiling loudspeakers and subwoofers; and the fully-automatic TN6232 dual-channel feedback suppression processor.