Direct on the red-eye from the Bothell office…I landed at JFK at 5:00am this morning to meet up with Randy “MacGyver” MATTHEISSEN and John DINICOLA to begin the BEHRINGER iNUKE BOOM Tour in New York City – it’s first stop. Just across from the Julliard School of Music, sits ABC Television Studios which was home to Regis and Kathy Lee for many years. In the very same studio, Kelly Rippa hosts the Live! with Kelly national TV show where today’s challenge was to load-in the BEHRINGER’S iNUKE BOOM.
When the truck first arrived at 10:00am it was greeted by several onlookers, moving traffic and the crew of Live! with Kelly. It was hard to believe just how excited they were to see the BOOM in real life. Even the security guards knew we were coming and knew exactly what this thing was all about. BEHRINGER was welcomed with open arms to ABC Studios.
Just how were we going to get this 1,500 pound crate off this truck and into the studio….I’ll tell you how….a lot of dudes, a few dolly’s, and a few prayers too. And so it began…

Getting the crate off of the truck was fun. Just look at the size of this thing!

We needed all of the help we could get to move this gigantic crate.

The BOOM entered the set.

Randy “MacGyver” inspecting the BOOM from its cross-country journey from Anaheim, CA to NYC.

Everyone was in awe including the show producers, executives and the technical show host, Leo Laporte.

The stage is set for tomorrow’s 9am EST Live! with Kelly broadcast.

Once we worked through the script with Mr. Leo Laporte and the executive producers, we quickly ran accross town to meet with Fox News to prepare for the Fox and Friends BOOM appearance on Saturday morning. It isn’t easy moving an 8′ x 4′ x 4′ BOOM in New York City. A lot of planning is involved so we had to take measurements and make sure that we could fit the BOOM into the Fox News studio.

It seems the BOOM is just getting warmed up here in New York City. It’s next stop will be the Grammy’s in just a few weeks. We also have appointments set with several mass market retailers including Amazon and Neiman Marcus who (cross your fingers) just might start taking pre-orders for the iNUKE BOOM shortly. And then there is the rest of the big-box retailers who will most likely be carrying the iNUKE BOOM Mini this holiday season.
Special “thank you” to Jay NEAL, Jessica BRYNER, and the entire Marketing Team for pulling this off. An even bigger “thank you” to Mr. BEHRINGER for supporting the Behringer Consumer Initiative, the BOOM and all of its moving parts!
Stay tuned…more to come…
Sincerely,
Gregg Stein