Lauren Scheff
Lauren Scheff started in the mid-90s as a pioneer in website development for Boxtop, iXL, and Viant, whose clients consisted of numerous Future 500 companies. After noticing the surge in the digital landscape, Scheff made his move into social media in 2006. In ‘07 after noticing the upswing in the live streaming trends, Scheff started broadcasting on Ustream.tv. Within one year, he had gone from one to 30,000 live viewers, was listed in the 100 most viewed live shows on Ustream.tv. After expanding his digital outreach is 2008, Nic Adler, owner of The Roxy Theater, approached Scheff to develop The Real Sunset Strip (A weekly live interactive show about the Strip live from the Roxy). 
Recent projects include Sunset Strip Music Festival 2009/2010, Gulf Coast Benefit 2010, Sexwise with Nina Hartley, Social Strip SXSW 2010, LA Twestival 2010 & The Ford Fiesta Movement Concert at The Roxy Theatre.
Interviews: Crash Kings, Neon Trees, Cisco Adler, Mark McGrath, David Faustino, iJustine, Shwazy, Saint Motel, Fitz & The Tantrums, Lady Sinatra, Anberlin, Slim Jim Phantom (Stray Cats), Semi Precious Weapons, Passion Pit, White Rabbits,
The Scheff Experience is a live weekly internet TV show hosted by Ustream Legend Lauren Scheff (The Real Sunset Strip) focusing on upcoming rock legends. Broadcasting live every Monday night from various venues in & around Southern California (Primarily San Diego), The Scheff XP is part late night talk show, part DiggNation, part MTV. With his offbeat humor and outspoken attitude, Scheff speak his mind about the latest in the music world, providing internet audiences around the world with an insider’s look at the local music scene. The Scheff XP showcases exclusive content such as live musical performances from emerging bands, special guests, comedians, and celebrity interviews. The internet audience plays an active role in the live broadcast, communicating directly to Scheff through a real-time chat room and live calls via Skype.
Visit the Scheff Experience at ScheffXP.com.